JAIIB PPB Unit 44 - Marketing Information System

JAIIB PPB Unit 44 - Marketing Information System (Year: 2019)

Need of MIS

a) Complex marketing activity
b) Knowledge / information explosion
c) Communication Gap
d) Prompt Decisions
e) Non-Price Competition


Kind of Information needed

Information about market forces
Information about the bank’s market behaviour
Internal Information


Components of MIS

MIS consists of four subsystems, which facilities the entire MIS system.

a) Internal Record System
b) Market Intelligence System
c) Marketing Research System
d) Marketing Management and Science System

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