JAIIB PPB Unit 41 - Channel Management

Channels for Banking Services

The following factors affects the channel decision

Intangibility
Inseparability
Variability
Perishability
Client Relationship

Channels

1. Branches are the primary distribution outlets for banking services. These are fixed in location and customer is required to visit the branches.

2. Other Channels
Tele-banking and Call Centres
ATMS
Personal Computer
Plastic Cards
Virtual Branches

3. Intermediaries in Banking Services
Direct Sales Agents
Automobile Dealers
Merchant Establishments