JAIIB PPB Unit 40 - Distribution

JAIIB PPB Unit 40 - Distribution (Year: 2019)

Functions of Distribution Channel

Market Information
Promotion
Contact
Matching
Negotiation
Product Information
Physical Distribution
Financing
Risk Taking

Channel Types

Following factors influenced producers to select the channels for distribution.

Product Characteristics
Market Characteristics
Customer Characteristics
Company Resources
Competition
Product Lines

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